Our Story

Luxury Sparkle, Smart Prices.

At Matayi, we believe stunning jewellery shouldn’t come with a stunning price tag. We exist for the women who want to shine — every day, everywhere — without overspending or compromising on quality.

Our mission is simple: to make women everywhere feel effortlessly beautiful without the high price tag.

"I wanted the luxury look, but not the luxury guilt."

“I’ve always loved fine jewellery — the way a little sparkle can completely transform how you feel. But I’ve also always been smart with my money.

When I discovered moissanite, it honestly felt like a secret the world hadn’t caught onto yet. It shines just like a diamond — sometimes even brighter — but comes without the sky-high cost or environmental toll. It’s the perfect middle ground: smart, stunning, and sustainable.

Adé Newby, Founder

We craft high-grade moissanite jewellery using D-color, VVS1 stones — the highest brilliance on the market. They are lab-grown and completely conflict-free, offering guilt-free glamour.

Each piece is made in genuine 925 sterling silver, available in several plated finishes — 18K yellow gold, rose gold, white gold, platinum, or rhodium — that look stunning and won’t turn your fingers green.

We brainstorm and carefully curate everything in-house at our UK office. Our jewellery is made using responsibly sourced materials, crafted by the same artisans and factories trusted by leading luxury brands—just without the luxury price tag.

We ship straight from our Singapore and China warehouses, so you get beautiful pieces without the luxury markup.

The Matayi Promise

High-grade, certified moissanite stones
Genuine sterling silver and quality plating
Affordable luxury with free worldwide shipping
Designed to make you feel confident, radiant, and effortlessly chic

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