Our Story

Fine Jewelry That Fits Your Real Life.

At Matayi, we believe fine jewelry should be more than just beautiful — it should be practical, durable, and full of meaning. We’re a family-run business and inspired by a desire to make forever-worthy jewelry for everyday life — especially for mums like you.

The name Matayi reflects the heart of our brand — inspired by the word’s meanings of a nurturing woman and a gift of God. It’s a name that honours both beauty and strength — just like the women we create for.

Woman with braided hair wearing sunglasses and a patterned dress standing in front of a teal door.

“I wanted jewelry I could trust.”

“I was tired of throwaway fashion and flimsy plating that wore off in months. I wanted jewelry I could live in — through the cuddles, the chaos, the school runs, and everything in between.

As a mum of two, family life means everything to me. I don’t want to miss a single moment worrying if my jewelry is tarnishing. I just want to wear it, love it, and pass it on.”

Adé Newby, Founder

Woman holding a piece of jewelry in front of a camera setup on a wooden table.

We brainstorm and carefully curate everything in-house at our UK office. Our jewelry is made using responsibly sourced materials, crafted by the same artisans and factories trusted by leading luxury brands—just without the luxury price tag.

We make our pieces with solid gold (10k, 14k, and 18k) and sterling silver. That means they’re built to last, tarnish-resistant, and easy to maintain — perfect for everyday wear, even in your busiest seasons.

Person using a torch to melt a small silver on a dark surface.

No over-the-top care routines. No inflated luxury prices. Just real materials, thoughtful design, and jewelry that’s meant to be worn and remembered.

Whether you’re getting ready for work, out chasing toddlers, or winding down after a long day — your jewelry should keep up with you, not hold you back.

Our Mission

To create meaningful, long-lasting jewelry that lets mums and women everywhere feel effortlessly beautiful — without compromising on quality, comfort, or their lifestyle.

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